After spending almost a decade at and in the immediate vicinity of Montevideo utca, the agencies of Publicis Groupe Hungary are finally brought under one roof, inside a beautiful, turn-of-the-century building no less! Located under Irányi utca 17 and complete with a marvelous ballroom, this inner city palace was originally built for the Sas és Körház joint stock company, only to be turned into an infamous brothel in the 1940s. Today, our new headquarters is a testament to the Groupe’s belief in the Power of One, serving as a home for all of our integrated teams, in addition to our very own on-site production studio.
After 9 months of work, Publicis Groupe Hungary has officially emerged as the winner in Heidelberg’s pitch, and is now the Global Lead Creative Agency of the German precision mechanical engineering company. We came out on top in a competition between 10 European agencies, and as our prize, will manage Heidelberg’s communication from Hungary to Thailand and everywhere in-between.
In a press release published in February, Zenith, Publicis Groupe Hungary’s media agency has forecasted a mere 1.7 percent growth in ad spending related to beauty care and personal luxury goods for 2021. According to Zenith’s findings, the main reason behind this sorry figure is the continued use of social distancing measures in the fight against the coronavirus pandemic. On the bright side, digital advertising spending is set to increase by 19 percent by 2022, compared to 2019. You can read the full report in Hungarian by clicking here.
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