Publicis Groupe Hungary
We make it right
We make it work
We make it magic
We are Publicis Groupe Hungary
About
Founded in 1926, Publicis Groupe is the 3rd largest communications group in the world, thanks to the powerful blend of creativity and technology flowing in our veins. In our Budapest office, more than 200 professionals help clients find solutions for their business problems in markets across the globe.
We are 5 disciplines under one roof
Client needs always come first. Our modular set up allows our clients to create their own blend of our services. Our expertise areas are all seamlessly connected, so the more areas we are involved in, the bigger the growth potential is going to be.
Creative
Dynamic, diverse and disruptive creativity rooted in real insights and bespoke strategies. Ideas that make people think, feel and act.Media
Data based, scaled smart media solutions with budget optimization to make the most of your possibilities and one goal in mind: To deliver the right message at the right place and at the right time.E-commerce
Platform neutral tools and ideas that make products stand out from the crowd and performance based solutions for when it matters the most – making the sale.Content
Personalized, effective and flexible. We create diverse content that relies on data to deliver relevant messages based on people’s interests and motivations, so that potential customers will feel a personal connection.Production
Fully equipped, state-of-the-art studio for both small and large scale productions, with a proven track record of global level asset creation. What sets us apart from other competitors is that our ideas happen at the same place where our productions are made.News
One Office, One Team
After spending almost a decade at and in the immediate vicinity of Montevideo utca, the agencies of Publicis Groupe Hungary are finally brought under one roof, inside a beautiful, turn-of-the-century building no less! Located under Irányi utca 17 and complete with a marvelous ballroom, this inner city palace was originally built for the Sas és Körház joint stock company, only to be turned into an infamous brothel in the 1940s. Today, our new headquarters is a testament to the Groupe’s belief in the Power of One, serving as a home for all of our integrated teams, in addition to our very own on-site production studio.
A Pressing Victory
After 9 months of work, Publicis Groupe Hungary has officially emerged as the winner in Heidelberg’s pitch, and is now the Global Lead Creative Agency of the German precision mechanical engineering company. We came out on top in a competition between 10 European agencies, and as our prize, will manage Heidelberg’s communication from Hungary to Thailand and everywhere in-between.
Beauty Adspend Forecasts
In a press release published in February, Zenith, Publicis Groupe Hungary’s media agency has forecasted a mere 1.7 percent growth in ad spending related to beauty care and personal luxury goods for 2021. According to Zenith’s findings, the main reason behind this sorry figure is the continued use of social distancing measures in the fight against the coronavirus pandemic. On the bright side, digital advertising spending is set to increase by 19 percent by 2022, compared to 2019. You can read the full report in Hungarian by clicking here.
Brands
A connected company for a connected world. Learn more about our integrated brands.
Leo Burnett
In 1935 Leo Burnett opened the doors to his agency with the belief that “what helps people helps business”.
This belief hasn’t changed even after almost 100 years.
By means of data- and technology based ideas, we help our purpose-driven clients take their business to the next level.
Publicis
Creating leading strategies and powerful ideas that allow our clients’ brands to become unique, irreplaceable, in control and ahead is our purpose.
In our Budapest office, we all share a common ambition: To help our clients and their brands to be and remain the leaders they want to be, to Lead The Change.
Saatchi & Saatchi
Since 1970 our philosophy is “Nothing is Impossible”. This spirit remains fundamental to our approach and nothing describes it better that our Budapest office became Publicis Groupe’s global Digital Content Center of Excellence.
We are responsible for digital content planning and asset creation in 67 countries.
Starcom
We create experiences people love and actions brands need.
When we combine our deep understanding of people with our unmatched expertise in media, magic happens: experiences get invited in, not filtered out.
Performics
Performics is a performance pioneer, with a focus on performance marketing that has moved from a specialty service to the strategic center for brands. We’re connecting marketing investment to consumer intent, redefining performance by using data, consumer intent signals, technology, media and content in novel ways.
Zenith
We blend data, technology and brilliant specialists to scout out new opportunities, solve complex challenges and grow our clients’ business.
Everything we do is about delivering profitable top-line growth for our clients.